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Posted on: August 10, 2021

Sterling Heights Conducts 2021 Resident Survey for use in future planning, services

Sterling Heights will be conducting its 2021 Resident Survey throughout August.

The purpose of the survey is to assess residents’ satisfaction with City services and to help identify priorities for planning and resident services over the next few years. The statistically valid survey will be administered to Sterling Heights residents by mail, internet and phone through nationally recognized ETC Institute of Olathe, Kansas.

ETC will mail the survey and a City-approved project description letter to a random sample of households that reasonably reflects the demographic composition of the City with regard to age, geographic dispersion, gender, race/ethnicity and other factors. Residents will be provided two convenient ways to respond via an online link included in the letter or a postage-paid return envelope. Survey questions will ask residents about their level of satisfaction for various community services including public safety, parks and recreation, public works, public library, code enforcement, communication and more. In addition, residents will be asked to identify priority areas for City planning. The survey will take about 10-15 minutes to complete, and the results will remain confidential.

About seven to 10 days after the surveys are mailed, ETC will follow up with survey recipients via an e-mail and/or phone call. The firm’s goal is to achieve a minimum of 500 completed surveys in order to provide the City results that have a margin of error of +/- 4.4 percent at the 95 percent level of confidence.

“We reach out to residents every few years to see how we are doing and determine what residents see as a success and what they see as areas for improvement,” said Sterling Heights Mayor Michael C. Taylor. “This process also helps City leadership understand resident priorities. This resident engagement and feedback helps us make important long-range planning and investment decisions and is absolutely invaluable in continuing to provide Sterling Heights residents with an exceptional quality of life.”

Survey findings will be submitted to the City and presented at a City Council meeting for the public in September.

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